Facebook: Introducing Safety Check
In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates. It is in these moments that communication is most critical both for people in the affected areas and for their friends and families anxious for news.
We want to provide a helpful tool that people can use when major disasters strike, so we’ve created
Safety Check – a simple and easy way to say you’re safe and check on others.
During a major disaster, Safety Check will help you:
- Let friends and family know you’re safe
- Check on others in the affected area
- Mark your friends as safe
Only your friends will see your safety status and the comments you share.
The 2011 earthquake and tsunami in Japan was devastating. According to the
Japanese Red Cross, more than 12.5 million people were affected nationwide, and more than 400,000 people were evacuated. During that crisis we saw how people used technology and social media to stay connected with those they cared about.
Our engineers in Japan took the first step toward creating a product to improve the experience of reconnecting after a disaster. They built the Disaster Message Board to make it easier to communicate with others. They launched a test of the tool a year later and the response was overwhelming.
Unfortunately, these kinds of disasters happen all too frequently. Each time, we see people, relief organizations and first responders turn to Facebook in the aftermath of a major natural disaster.
These events have taught us a lot about how people use Facebook during disasters and we were personally inspired to continue work on the Disaster Message Board to incorporate what we’ve learned. This project soon became Safety Check, which will be available globally on Android, iOS, feature phones and desktop.
The team set out to create a simple and easy-to-use tool that allows people to connect with their network of friends and family when it matters most.
Here’s how it works:
When the tool is activated after a natural disaster and if you’re in the affected area, you’ll receive a Facebook notification asking if you’re safe.
We’ll determine your location by looking at the city you have listed in your profile, your last location if you’ve opted in to the Nearby Friends product, and the city where you are using the internet.
If we get your location wrong, you can mark that you’re outside the affected area.
If you’re safe, you can select “I’m Safe” and a notification and News Feed story will be generated with your update. Your friends can also mark you as safe.
If you have friends in the area of a natural disaster and the tool has been activated, you will receive a notification about those friends that have marked themselves as safe. Clicking on this notification will take you to the Safety Check bookmark that will show you a list of their updates.
If you’re ever in a situation that would require you to use Safety Check, we hope it’s a tool that helps you stay connected to those you care about, and gives you the comfort of knowing your loved ones are safe.
Well, we had been dreading for this day to arrive and it’s here. The Verge reports that Microsoft might announce that it is killing off the Nokia brand. The transition is expected to begin soon in which all the branding of Nokia will be replaced by Microsoft Lumia branding.
We had reported this summer about how Microsoft had planned to do away with the Nokia’s brand identity in its mobile business and seemed like the process has started. The devices are moving to Microsoft’s new mobile site. The French division of Nokia will be one of the first one’s to make the transition and adopt the “Microsoft Lumia” for its Facebook, Twitter, and other social media accounts. Microsoft had once claimed that the reason they are quitting the Nokia brand name for their phones is because they felt it comes from a bygone era.
This move is done to absolve all relation to the original Nokia, which will now become a separate entity under the leadership of another Indian, Rajeev Suri. This Nokia will concentrate on Network, Software’s and Maps divisions. It also has a huge patents division which can ensure its profitability at least for the coming future.
Back at the beginning of the mobile era, Nokia was a brand name that everyone trusted. It had a stature of titans in the mobile phone industry. Now it will limit itself into a tiny corner of the tech industry. We still hope that the company can make a turnabout and see it making a return to compete in the market. Till then we’ll keep our eyes on how Microsoft plans to take on the mobile business. It has great products and a great operating system, it just needs to attract customers to them.
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